Creativity is our passion.

Excellence is our hallmark.

This is who we are.

Headquartered in Dubai, one of the world’s most dynamic and entertaining cities, we have been at the helm of creating and realising successful events since 2005.

Siren Events offers regional and international event know-how, supported by an unrivalled network of connections and a quality driven operation for every event that we stage and manage. Our experienced team represents every facet of the industry plus, we have an added secret ingredient – an innate ability to deliver fun.

Whether it’s a high-level board meeting, new product launch, team incentive or gala opening ceremony, Siren Events has the knowledge and expertise to create memorable experiences on budget, on time and on par with the world’s best.

The international team at Siren Events represents a diverse industry background, with more than 20 years operational experience across key markets and leading destinations. This combined wealth of knowledge and hands-on business insight ensures that our turnkey approach to making your event a winning one is guided through a rigorous quality driven process from start to finish.

We believe that listening to our clients and understanding their business is the first step to delivering outstanding experiences, and we have been privileged to work with market leaders in the medical, financial, manufacturing, automotive and government sectors, as well as with the thought leaders of tomorrow.

From our base in Dubai, we have conceptualised and executed major conferences, annual retreats, brand debuts and a host of other events across the entire GCC region and Middle East. Our collective passion for offering the unusual has also taken us to India, Turkey and Africa.

Fiona Swaffield

Meet the Master Fixer

The fun-loving face behind Siren Events, Fiona’s career has taken her from after-dark nightlife entrepreneur in London’s clubland to Dubai’s shores and the international hospitality and events industry. An effervescent personality who firmly believes in putting 150 per cent effort into everything she does, Fiona is a consummate networker and fearless go-getter with a genuine passion for the business of events. When she’s not fine tuning the details of your next memorable event, Fiona spends time managing a virtual PA company and enjoys quality time with her menagerie of 2 dogs and 2 cats.